The SBA is an incorporated organisation which fosters community cohesiveness, promotes regional activities, tourism and local businesses, represents the Southern Barossa at State and Local Government level, organises community events, communicates regional activities and initiatives using 'traditional' media and social media resources, and provides other regional volunteer groups with support, governance and administrative assistance (eg: assists in arranging community-event insurance covers, grant applications and finance support, etc). Essentially, the SBA brings together the whole gamut of support, representation, human resources and administrative assistance for various community and volunteer-led activities.
The SBA was created by a number of businesses, business groups and advocates and has an existing structure with a Constitution, an over-arching Committee, bank account, and network of expertise.
The SBA works with The Barossa District Council, individuals (Councillors and locals) and organisations (eg: Barossa Tourism, SA Tourist Commission) to promote the region and lift its profile.
The SBA has successfully run community events (most notably the Barossa Stages of the Santos Tour Down Under), hosted international VIPs and increasingly is acknowledged as a 'go to' resource and a voice and advocate for local businesses and the community. The SBA acknowledges the help and financial support of the Barossa District Council in achieving its goals.
The SBA operates purely on a volunteer basis, where members can opt in or opt out of events, and participation.
The Southern Barossa region is hugely valued by all of us who live and work here.
Our unofficial motto is - we love the place we live!